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“Fascinating, timely, and an enthralling read. Loved every minute of it and, I’ll never look at Sesame Street the same way again.”
—BEN MEZRICH, bestselling author of The Accidental Billionaires adapted as THE SOCIAL NETWORK film
WHAT PEOPLE ARE SAYING
“A gripping and intimate account...(and) gives readers an unprecedented behind-the-scenes look at the core value and beliefs that shaped Russia in the 1990s and continue to play out today in the horrific struggle between Putin’s Russia and the West.”
—BILL BROWDER, bestselling author of Red Notice and Freezing Order
“I was completely absorbed in the story and couldn't stop listening, whether it was during my daily commute, while getting ready in the morning, or any other free moment I could find. I was eager to know what was going to happen next, but I also didn't want the book to end. The Audible narrator was incredible too!”
—SAMANTHA, Amazon user review
“Amazing account of a challenging time in history... Natasha Lance Rogoff takes us on a wild ride through Russia of the 1990s as she assembles a team of like-minded individuals in new Russia to bring Sesame Street to the Russian children. It’s a story of adventure, cultural clashes, even murder, but ultimately, hope.”
—K. NELSON, Amazon User Review
We already knew creating Sesame Street in Russia was an enormous project. Natasha leads us through the daily ups and downs and gives us an insider view of the process. This is an easy read that feels like sitting down with the author for a drink and hearing her stories.
—EILEEN, Amazon User Review
This book was fascinating, extraordinary, and crazy because it’s a TRUE STORY! It’s a rollercoaster ride of triumphs and losses from beginning to end and you’ll be rooting for Natasha’s team throughout their journey.”
—AIMSGIRL, Amazon User Review
“A highly entertaining and readable new book, Muppets in Moscow, which recounts a litany of cultural clashes, wild west-style assassinations and dashed hopes about the post-communist era.”
—The Guardian
“In this hilarious, eye-opening memoir, an American TV producer recounts her adventures in bringing Bert, Ernie, Oscar, and friends, to post-Soviet Russian television in the mid-’90s.”
—The Philadelphia Inquirer
“In a sparkling memoir of the era and the enterprise, Muppets in Moscow, Natasha Lance Rogoff re-creates the frantic and vertiginous efforts to launch Ulitsa Sezam against what turned out to be tremendous headwinds.”
—Wall Street Journal
“In this thrilling debut...the resulting tale is one of perseverance and creativity that illuminates how even the most disparate cultures and perspectives can find common ground.”
—Publishers Weekly (Starred Review)
“Rogoff’s wild tale of producing the Russian version of Sesame Street (Ulitsa Sezam) in the early to mid-1990s is skillfully written and a joy to read…The tale of this collaboration between U.S. and Russian artists working toward a shared educational goal creates a very unique story that is important and timely.”
—Library Journal (Starred Review)
“The inspiring story of bringing Sesame Street to Russia…The book provides lessons for businesses on how to overcome cultural clashes.”
—Forbes
“A fascinating, and sometimes horrifying, look into the clash of cultures and political instability she had to deal with as executive producer of Ulitsa Sezam, the Russian version of the beloved American show.”
—The Daily Beast
There has been no shortage of journalistic books, memoirs and political analyses written by Russians and foreigners on the country in the 1990s, a time of great change and turmoil but also hope. Yet none is quite like this one. Muppets in Moscow is at least three stories woven into a single, readable tale.
― Financial Times